Category Archives: Social Media

Book Review: #AskGaryVee

I knew about Gary Vaynerchuk because of a number of podcasts that regularly drop his name in conversation. I had not personally read any of his work nor watched any of his YouTube presentations. Reading #AskGaryVee: One Entrepreneur’s Take on Leadership, Social Media, and Self-Awareness* was my first earnest look at Gary Vaynerchuk. I am a fan. If you look at the name of his book, you can see a glimpse of his cleverness. #AskGaryVee will automatically show up on all social media channels as a unique hashtag. Wicked smart. Read the rest of this entry

Book Review – Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business

If you are writing for your business, non-profit, or personal site, you need to read Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business*. If you are creating video content, writing a blog, posting on social media, or hosting a podcast, you need to read this book. I consider this a must reading for all the organizations and colleges I have been a part of. Ann Handley and C.C. Chapman have written ad easy to read yet, tip rich book on writing content for your different platforms. Read the rest of this entry

Book Review – Booked: The Digital Marketing and Social Media Appointment Setting System for Anyone Looking for a Steady Stream of Leads, Appointments and New Clients

While waiting for an individual to arrive for an appointment, I had a couple of hours to kill so I read Josh Turner’s Booked: The Digital Marketing and Social Media Appointment Setting System for Anyone Looking for a Steady Stream of Leads, Appointments and New Clients*. I really enjoyed it, even though I was reading it on my phone. Turner basically explained his process for increasing the number of new clients. In the book, he outlined a 5-step system for lead generation and client acquisition. I thought he did a solid job. If you are trying to increase your client list, you may want to take a look at this book.  Read the rest of this entry

Book Review: The YouTube Marketing Book

A number of podcasts I listen to featured James Wedmore talk about better marketing through YouTube. Because of these discussions, I was interested in learning more so I was happy to find his book, The YouTube Marketing Book*. Wedmore has managed to develop a rather lucrative business creating, distributing, and marketing YouTube videos. Because I want to better help small business owners use social media to include video, I had to find out more.  While this was not the best book I had read on producing videos, this book did provide a lot good information about marketing YouTube videos and I recommend it to others. Read the rest of this entry

Book Review: Growth Hacker Marketing

Last night, I finished reading Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising* by Ryan Holiday. I think it is essential reading for small business owners and nonprofit organizations. It looks at marketing with fresh eyes. Read the rest of this entry