Book Review – De-Mythify: Finding freedom in your small business

Yesterday, I read a book that I want to share because it caught me off guard. However, once I read it, I ordered a set for my team. I believe this is a book all small business owners should read. What Korbett Miller shares will help your business. Miller wrote a book about building systems for your business. The book is called De-Mythify: Finding freedom in your small business*. In this book, Miller shared a strategy for using Google Drive to build both an operating and training system for your business. Even if you own a business without employees, this system will help you now and in the future when you do take on employees.  Read the rest of this entry

Book Review – Booked: The Digital Marketing and Social Media Appointment Setting System for Anyone Looking for a Steady Stream of Leads, Appointments and New Clients

While waiting for an individual to arrive for an appointment, I had a couple of hours to kill so I read Josh Turner’s Booked: The Digital Marketing and Social Media Appointment Setting System for Anyone Looking for a Steady Stream of Leads, Appointments and New Clients*. I really enjoyed it, even though I was reading it on my phone. Turner basically explained his process for increasing the number of new clients. In the book, he outlined a 5-step system for lead generation and client acquisition. I thought he did a solid job. If you are trying to increase your client list, you may want to take a look at this book.  Read the rest of this entry

Book Review – Start with Why: How Great Leaders Inspire Everyone to Take Action

As I look around at various organizations to which I belong, whether it’s for work, volunteer, or past organizations, I believe the organizations are not as strong as they could be because they do not effectively talk about why they exist. This viewpoint has come to me after reading Simon Sinek’s book, Start with Why: How Great Leaders Inspire Everyone to Take Action*. In his book, he indicated that a number of organizations talk about what they do and how they do it but don’t tap into why they do it. As he explained in his book, it is the why that drives the loyalty of its employees, its customers, and its fans.

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Book Review: The YouTube Marketing Book

A number of podcasts I listen to featured James Wedmore talk about better marketing through YouTube. Because of these discussions, I was interested in learning more so I was happy to find his book, The YouTube Marketing Book*. Wedmore has managed to develop a rather lucrative business creating, distributing, and marketing YouTube videos. Because I want to better help small business owners use social media to include video, I had to find out more.  While this was not the best book I had read on producing videos, this book did provide a lot good information about marketing YouTube videos and I recommend it to others. Read the rest of this entry

Book Review – Evernote: 31 Steps to Become a Evernote Pro

Here is another short book on how to use Evernote. Always looking for better ways to use Evernote, I usually will take a risk on Evernote books. In his book, Evernote: 31 Steps to Become a Evernote Pro: How to Use the Amazing Evernote to Remember Everything, Accomplish Any Goal, Become a Master and Achieve More *, Philip Vang briefly outlined the necessary steps to become an Evernote “pro.” I do not necessarily believe you will become a pro, but there is a lot of good tips in this book; especially if you are new to Evernote. Read the rest of this entry

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